Leveraging Customer Feedback to Improve Your Business

If your business interacts with customers, it’s inevitable that at some point, you will receive customer complaints or negative feedback. The key to turning these situations into opportunities is how you handle them. Ignoring or dismissing customer complaints can damage your brand’s reputation and customer loyalty. However, addressing these issues effectively can improve your operations, boost customer satisfaction, and even create positive PR for your business. Here’s how to approach customer feedback and complaints in a way that benefits both your company and your customers. Dealing with Angry Customers When a customer encounters a problem, they may approach your business expecting frustration or conflict. It’s crucial that your customer service team or salespeople don’t mirror this attitude. Instead, they should remain calm, empathetic, and focused on finding a solution. Listening actively to the customer’s concerns is key. People want to feel as though they are being heard.   It’s … [Read more...]

3 Steps to Sell Your Business Quickly and Efficiently

Before delving into the specific steps that benefit business owners who are looking to sell quickly, it’s crucial to understand the buyer’s viewpoint. For many buyers, purchasing a business is a once-in-a-lifetime event, often involving significant personal and financial risk. Therefore, sellers must take proactive steps to ensure their business is as appealing and risk-free as possible.  There are three key areas to focus on for a successful exit:  Prioritizing Pre-Diligence Reducing Perceived Risk Engaging the Right Professionals By focusing on these areas, you can instill buyer confidence while increasing the likelihood of a smooth transaction. Step 1: Prioritizing Pre-Diligence The first step to preparing a business for sale is to view the process from the buyer’s perspective. Buyers will conduct due diligence to assess the financial health, legal standing, and overall stability of the business. If you are able to anticipate and address potential issues beforehand, you can … [Read more...]

You Have a Buyer for Your Business – Now What?

While learning that you have a serious buyer for your business may feel like a cause for celebration, it’s important to hold off on the champagne. The journey from a buyer expressing interest to a finalized sale involves several steps, and your business broker or M&A advisor will play a crucial role in guiding you through the process. Step 1: Preparing the Offer Once a buyer is genuinely interested in your business, your broker will help you prepare an offer or proposal. It’s common for such an offer to include contingencies—conditions that must be met before the sale can proceed. These typically involve a review of your financial records, contracts, and any other relevant agreements, such as lease or franchise agreements, if applicable.  Step 2: Reviewing the Buyer’s Proposal Your business broker or M&A advisor will then present the buyer’s proposal to you. At this stage, you have the option to either accept the terms or make a counteroffer. Many sellers are surprised to learn … [Read more...]

Simple Tips for Being a More Efficient Business Owner

As a business owner, one of your ongoing priorities should be finding ways to save money. Ultimately, this will boost your bottom line and make your business more attractive to buyers. Let’s take a look at some strategies to run a more efficient and cost-effective business.  1. Consolidate Services for Better Deals There are many clever ways to save money, and some are easier than others. One simple strategy is to consolidate your service providers. By choosing one provider to handle a specific service and sending all of your business their way, you may be able to negotiate reduced fees or discounts. Additionally, asking for a discount or an added perk from your most loyal service providers is often well-received. 2. Reduce Energy Consumption Energy costs are rising steadily, and depending on where you live, the time of year, and the nature of your business, energy expenses can make up a significant portion of your operating costs. By running machinery or equipment during off-peak … [Read more...]

How to Know You’re Charging Enough

Most business owners fret about whether they are asking too much or not enough for their goods or services. This dilemma keeps many prospective sellers up at night. Ask too much, and you may fail to attract enough customers; ask too little, and you’re cutting yourself short. In this article, we’ll examine how to determine if you are charging the right amount for your goods and services. Many business owners begin working with an M&A advisor or business broker only to learn that a small increase in their pricing can lead to substantial increases in profit. Best of all, with the right pricing strategy, it is possible to raise your prices without your customers noticing. The fact is, you may be leaving a significant amount of money on the table right now. Having a coherent and well-thought-out pricing strategy is the first step to boosting your profits, and it can be done in surprisingly little time. In Rafi Mohammed’s book “The Art of Pricing,” he observes that a key fallacy in … [Read more...]

Navigating the Decision to Sell Your Business

For many business owners, deciding to sell their company is one of the most significant financial decisions they will ever face. This choice not only alters their financial situation but also impacts their lives as a whole. Life after selling a business can be vastly different, so it’s essential for owners to consider what their future might look like post-sale. Sellers must carefully contemplate both the financial and personal implications of selling long before they put their business on the market. Too often, owners dive deep into the sales process only to realize, painfully, that they are not truly ready to sell. For many, their business is completely intertwined with their identity and sense of self. There are circumstances where selling becomes a necessity—such as health issues, partnership conflicts, or marital problems. In these situations, selling may be the most viable option, despite the emotional toll it may take. That’s one reason why so many experts advise business owners … [Read more...]

Great Ways for Business Owners to Save Money

Business owners are constantly seeking ways to cut costs and boost profits to make their businesses as attractive as possible to buyers. Fortunately, there are many surprisingly simple strategies to save money across various aspects of your business. 1. Embrace Digital Solutions One effective way to save money is by going digital. Just as you should evaluate which tasks can be outsourced or handled in-house, consider which operations can be performed digitally. For example, if you don’t experience a high call volume, replacing a receptionist with a voicemail system could be a practical solution.  Why not experiment with digital tools to identify those that can streamline your operations and reduce costs? However, be cautious of potential price hikes; over time, the costs associated with digital tools may exceed your initial expectations. It’s important to periodically audit and reevaluate the tools you regularly use. 2. Consider Outsourcing Wisely Outsourcing can be another powerful … [Read more...]

Don’t Settle for Less Than a Highly Accurate EBITDA

  If you, as the seller, want to receive the best price for your business, it’s essential to understand that your adjusted or normalized EBITDA will serve as the foundation for the purchase price. This EBITDA will be used as a multiple to negotiate the final price. Every dollar counts; for example, if your EBITDA is off by $50,000 and the multiple is three, the final acquisition cost of your business is reduced by a significant $150,000. In short, these multiples matter, underscoring the critical importance of reaching an accurate EBITDA for your business. Let’s explore a couple of common EBITDA adjustments that sellers should be aware of. One adjustment may come from a one-time event, such as an insurance settlement, legal expenses, or PPP loan forgiveness. Unusual expenses associated with the growth of the business can affect the adjusted EBITDA. Another factor is the conversion based on GAAP accounting, which can vary widely. Balance sheets are crucial when it comes time to outline … [Read more...]

EBITDA and What It Means for Selling Your Business

Selling a business is rarely as straightforward or fast as business owners would like. Unless you’ve sold a business before, there will be unforeseen obstacles. Even if you’ve sold a business before, you will likely run into hurdles along the way. The fact that every business is different, and this impacts the variables associated with the sale of a given business. Market conditions change daily, and that means knowing the current “lay of the land” is of critical importance. All of this underscores the value of working with a business broker or M&A advisor. A lack of important financial data can be a major problem for business owners looking to exit their business. You can expect any serious buyer to jump in and take a detailed look at your business. Every detail of your EBITDA, or Earnings Before Interest, Taxes, Depreciation and Amortization, will be examined. EBITDA will play a role in calculating the value of your business. Determining the value of your business via EBITDA uses … [Read more...]

Unlocking Your Potential Through Business Ownership

As a business owner, you gain freedom and the potential to earn more than you might otherwise earn. If you are ready to tackle the hard work involved in business ownership, you may be prepared to take the next step. Two main advantages to being a business owner include forging ahead with more freedom and also boosting your income. However, you must be prepared to take some risks.  Grow Your Income Owning your own business gives you the opportunity to grow your income. While owning a business can dramatically boost your income, this typically comes with both increased risk and more work.  Generally, the longer a business owner maintains their business, the greater the potential for profits. Business owners who have operated their businesses for ten years or more generally earn over $100,000 per year. It’s important to remember that it may take years before you achieve the income level you desire. Building a successful business takes time, and increasing the profits of an existing … [Read more...]

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